I love going to museums when I’m visiting another city, and Seoul has a slew of them. The two I went to were the Seoul Art Museum, which has three branches, and the Seoul Museum of History—the civic museum about Seoul itself.
The main branch of the art museum is not large, and in fact it doesn’t have much of a permanent collection at all. My guess is that Seoul got into the “we need to have an art museum in order to be taken seriously as an International City and Important Destination” game a bit late, which might also be why the collection is spread out over three different places; there may not actually be a permanent art museum yet. I went twice, first just to check it out, and later in the week to see a show devoted to Chinese and Korean contemporary ink painting.
What impressed me was not the permanent collection, which is small and not that interesting (give it a few years, though), but the people who were there. I was surprised by all the unsupervised children, who were not yet in school and actually spending time in an art museum. This would be unheard of in America, unless each work of art had an accompanying video game that allowed the player to kill The Blue Boy or blow the head off Mona Lisa. The exhibit of ink painting was wonderful: a curious mix of very traditional scrolls (tiny figures in landscapes of misty mountains, close-ups of pine cones) and very contemporary scrolls (blotches and squiggles, randomly organized). All of the accompanying titles and information about the artists were in Korean, which gave me the unexpected bonus of focusing entirely on the art. I never had a clue what I was looking at, and maybe drew rather unorthodox conclusions about what it was all Supposed to Mean.
The second gallery of the museum, located on the grounds of the Museum of History, had a local show of works by what I think were art students and ordinary, paintbrush-wielding Koreans. This show was terrific—an incredibly diverse range of stuff in all kinds of media, some of it very accomplished. When I’m in a gallery like this, I always play the Choose Some Art Game: if I had to hang one of these works over my couch, which one would I pick? I had narrowed it down to three when I met the nice elderly Korean gentlemen looking at the art. Apparently art appreciation is a group activity, as so many things are in Asia, and I loved the fact that these guys looked as if they had just come off a golf course and were going to head out for a beer somewhere—again, an unlikely sort of group to find in America. We acknowledged each other with slight bows and went on our ways.
The Seoul Museum of History is new, and it shows. It’s highly interactive, with lots of videos, computer monitors, and please-touch-me exhibits. It must be great for kids, and there were parts I thought fascinating, too. I didn’t realize that Seoul was old. The city dates back to the seventh century, and people were inhabiting the area long before that. The exhibit on medieval costumes, from the royalty to the peasantry, was really interesting. As in Europe, certain social classes got to wear certain things, and some of the clothing is very elegant in its Asian simplicity. I can’t imagine that women would be terribly thrilled with the hanbok, the traditional loose-fitting dress that’s very, very high-waisted so that it billows in a not-that-flattering way. (You can still buy these, and there are still shops devoted to them.) But the men’s stuff—loose jacket, comfortable trousers, and straw shoes—looks so comfortable that I wanted to buy a set right then and there.
Which I could not do, judging from the experience of going to Lotte Mart. I stumbled onto Lotte Mart looking for something else, and I am very glad that I did. First, a little background: Lotte is one of the big, and I mean big, retailers in Korea. The upscale department store Lotte is a huge stand-alone building downtown, with another one right next door that’s called Young Lotte—sort of a junior department that’s an entire store in itself. All of this is connected to the huge Lotte Hotel, and in the south of Seoul there’s a huge shopping mall called Lotte World, including even more stores, another branch of the department store, a hotel, an Olympic-size ice skating rink, and an entire amusement park like Disneyland. The whole massive scale of the world according to Lotte assaults you. It’s an awful lotta Lotte.
Lotte Mart, on the other hand, is just your average discount retailer. It looked to be pitched at the American Target or Wal-Mart retail market, and I think it very important when traveling to go see what ordinary natives do—in this case, to see how Koreans stock up on light bulbs, toilet paper, and disposable chopsticks in bulk.
Well, I loved it. Lotte Mart was great. It’s filled with good quality, cheap stuff, and there’s a really complete grocery store right in the store. For those of you from Michigan, it’s a great deal like Meijer, a chain noted for “one-stop shopping,” the kind of place that’s great if your buying list includes mangoes, motor oil, shoelaces, and a gallon of milk. Everything of course was in Korean, but it hardly mattered, because all these kinds of stores are exactly the same: it was exactly like being in Target, except you could buy green tea and dried squid snacks instead of Sanka and Slim Jims. I needed a swimsuit, hoping that I’d find a public pool somewhere, and I went up to the sporting goods store. (To get upstairs, Lotte Mart has an inclined walkway that doesn’t have the “steps” that an escalator does. It’s very cool. I felt like George Jetson.) Salespeople in Lotte Mart all have a “uniform” of sorts, and one of the salesladies swooped down upon me. In retrospect, I can’t figure out 1) how I explained what I needed or 2) how she understood what I needed, but we both spoke the universal language of Citibank Visa, and where there’s a bill, there’s a way. She went though and pulled out every suit on the rack, finding my size and color preference. How did she get this info out of me? Salespeople in Korea are efficiently, even incessantly, helpful—so helpful, in fact, that I felt obligated to buy the suit simply because she worked so hard to help me find it. Then I went downstairs and got stuff for breakfast at Lotte Grocery Mart: juice, croissants (for some reason, you can get fine croissants all over Seoul) pastries, and fruit.
I didn’t shop a great deal in Korea, but when I do shop, I really like going to places where tourists don’t necessarily go. Lotte Department Store might make concessions to foreigners, with English-speaking staff and such, but Lotte Mart really doesn’t, which is what’s fun about it; you’re out there with the masses, buying prawn crackers and moisturizer, and yet it’s not a problem. If you’ve ever been in a discount retailer, they’re all exactly the same, no matter what language the signage is in. This is kind of amazing to me. I wish a Lotte Mart would open up on Guam. I would live there. Listen up, Lotte! There’s a market here! Even if it’s only me!